Handmade Show Fever

Serotta's march towards the 5th Annual Handmade Bike Show is on! Amidst the companies normal production schedule, Serotta’s team of designers and production staff—from welders and machinist’s to finish craftsmen—are hard at work building a handful of one-of-a-kind bicycles exclusively for NAHB’S 2009. “Handbuilding is our heritage,” said Jared Porter, Serotta’s Production Manager. “Attending NAHBS offers Serotta an opportunity to showcase the unexpected…..our most innovative designs, our most precise handwork and finishes. Showgoers will see Serotta’s expertise across categories— from road to mountain bike and cross— with a focus on Serotta Composites carbon fiber engineering prowess. Check back for updates from Jared and his team...maybe even a sneek peek or two!

Welcome

Welcome to the Serotta blog - the place to get to know Serotta, its people and their passions. Stop in and let us know what you think, what you’re hearing and what you want. We promise to mix it up with posts from our designers, welders, frame finishers, fit gurus and of course, Ben Serotta himself.