Army Cadets Choose Serotta

Last Monday 5 elite athletes from one of the fastest triathlon teams in the country, the cadets from West Point were at Serotta for another round of fittings. We were extremely pleased to host them and their performances since riding Serotta bicycles speaks volumes about our fit process and the quality of our ride. Thanks to Major Andy Caine for the following article and pictures. Woof!

Partnership With SEROTTA Key to Program’s Success



The problem was clear and it spanned the entirety of the West Point team in the fall of 2008: Bikes. More specifically, high quality triathlon bikes that actually fit and enabled the athletes to race to their potential. The Problem...The team did not have any.

What the team had was a hodgepodge of road and triathlon bikes, the majority of which may not have earned a second look at a flea market. Ryan Peacock's back was so curved when he rode his bike that he looked like “The Hunchback of Notre Dame.” Something had to be done.

The savior was businessmen and Serotta Competition Bicycle investor Richard Nager, who visited West Point in September of 2008. Unfamiliar with the area, he asked tri team officer representative, Major Caine, if he would take him on a ride. Major Caine brought four team members, including Ryan, along for a 40-miler though Harriman State Park. By the end of the ride, Mr. Nager was convinced Serotta and West Point Triathlon should be partners. His vision became the driving force behind a program that has been critical to the team‟s increased success.

Along with USMA ‘77 Graduate and former professional cyclist, Bill Watkins, Richard Nager connected the dots. By November five team members were personally meeting CEO Ben Serotta and getting fit by Paraic McGlynn, the company’s chief fit instructor.



It was a match made in heaven: Serotta is one of the very few true American bike companies, making 100% of their bikes on American soil, the majority at their factory in Saratoga Springs, NY. Like West Point, Serotta represents the elite of its industry, maintaining the highest production standards and never sacrificing quality for expediency.

However, it is not just the quality of the bike materials that separates Serotta, it is the quality of the fits. Paraic, a former Category 1 cyclist, has personally fit every cadet purchasing a Serotta. In addition to his knowledge of the sport, Paraic brings a wealth of exercise physiology expertise that has allowed cadets to prevent and overcome injuries.

The team's results on the bikes speak for themselves. Nick Vandam greatly improved his bike split, earning his way onto the U-23 USA National Team. Nick Sterghos won Duathlon Nationals in his second race on his new bike. In November, Serotta built Ashley Morgan a brand new carbon AE triathlon bike. Ashley made it worth their effort by averaging a stunning 25.2 mph enroute to victory in Clearwater.



Perhaps the clearest indicator of success is that new team members continue to get Serotta’s on the advice of veteran team members and Serotta bike owners.

In addition to the professional fit, Serotta provides the team with a custom Army Triathlon paint finish that visually sets it apart from other collegiate and club triathlon programs. Throughout the process, Serotta has worked with the team to make these sharp and high-performance bikes affordable.



In gratitude, the team has extended its hand to key members of the Serotta team. Paraic has come to West Point on several occasions; even attending a Thursday Night spirit dinner and a home football game. Paraic has repeated expressed a love for working with the team. “Working with tri team cadets is like working with Ferraris. They have got strong, powerful engines.”

The “engines‟ were always there. With Paraic's help, Serotta has given the team the bikes they needed to perform to their athletic potential.

Not all bikes are human powered alone at Serotta

We have a tremendous amount of talented artisian craftsmen at Serotta who are passionate about what they do. They are fantastic on the job and many carry their craft over into their free time. I wanted to share the latest creation from Darrell in the CNC Department. At a top speed of about 35 miles per hour, this is definitely fun to chase. Woof!





My Bike
By Darrell
I’ve worked at Serotta for the past seven years, helping to build some of the best competition bicycles in the world. During the framebuilding process, we reject all carbon fiber tubing that is less than perfect. Seeing the scrap box full of tubing seemed like such a waste, so I decided to use it to build some bikes.
This is the “L.C.2,” the second in a series of four. The idea was to just have fun—play with the bicycle’s geometry and a two stroke motor. As it was coming together, lots of people stepped up and offered expert advice. With some imagination and technical support from Brian Smith (“the Bicycle Genius”), Briar Sesselman in the bonding department, and the rest of the crew, this bike became a reality.



The frame was built from hand-mitered tubes that were “tack glued” in a bicycle jig. The lugs are all hand-wrapped, using 12K twill carbon fiber that was soaked in epoxy resin and then hand-sanded for a nice finish. I learned from the first bike (the “L.C.1”) that I wanted a more secure way to mount the motor. With help from the CNC department, we came up with an aluminum-bonded motor mount for the seat tube. The “L.C.2” is fitted with a 48 cc 2-stroke motor. Its top speed is about 35 mph, and it gets 160 mpg. Carbon fiber is an excellent vibration dampener, so the ride is surprisingly smooth. You can either pedal it, motor it, or both.

Big thanks to the Serotta Crew and to Ben Serotta for encouraging me to build from the “scrap” box. I love my bike, and it’s been a great learning experience.

News from 'Toga Town

Everyone thought we were too busy riding and making some of the most fantastic bicycles in the world; for example, check out the pic of Ben's new personal Serotta Ottrott that everyone keeps on drooling over..... to keep the Serotta blog updated.

I decided to step-up and take on the Serotta flamily duty of keeping the blog flowing from Saratoga Springs aka "'Toga Town". My name is "Fred" and I am a "pound found" Boxer who lives with Marcie and Ben Serotta. I actually was discovered by their daughter Emily, but for the last 1/2 year I have been hanging with Ben.

I would like to apprentice as a welder in the factory, but the Serotta standards are too high and it is really tough without opposable thumbs (just like this blog site, but the mini "Milk Bones" held in my mouth help me hunt and peck the keys...but the drool on the keyboard has prompted ben to get one of those covers like we have on the computers by the CNC machines and going through a box at a time on the computer is great!) prompted me to do something hopefully useful in taking over the blog. You can read more about me in my profile and look for more to come.

'Toga Town has been under snow for weeks, it hasn't been above freezing since before Christmas and 'cross season is a memory.....but we all have spring fever and are making do on the Xc ski trails, the trainer, rollers or an occasional spin class ("feel the burn"..) at the West Avenue Y. I will be digging up some great stories from the team here and pass them on to you for review and comments.