Monday, August 22, 2011

Moving beyond the accident

It’s about time to get over the accident…. OK, done…although I will never look at oncoming pick-up trucks in the same way, nothing against pick-ups, even the big ones from Texas.To me, the best part of cycling is how it inspires….
If you ever go to the Serotta Forum, which by the way has everything to do about cyclists and cycling and occasionally something relevant to Serotta, you’ll have noticed a bunch of banner ads that never change. Boring and pretty much purposeless… and certainly not inspirational.
That’s changing.
A couple weeks ago we inserted a link in one of the banner locations to a web site dedicated to help raise money for the fight against the trafficking of children… A wonderful friend of my family’s, Adam Webb was set to go off with the Peace Corps later this year to work for this cause. But before embarking, tragically, Adam lost his life while hiking in Alaska…
Adam was determined to make the world a better place, and he would have…so his friends and family have been inspired to pick up the torch for Adam by raising awareness and donations for fighting this shame on humanity…and when they asked me if I could help raise awareness I immediately thought of those wasted banner spots….and suddenly the Serotta Forum has a new purpose.
In the coming weeks we’ll sort out the back-end technologies so that it will be easier for us to switch these postings out…making space available to help many more great causes in the weeks, months and years ahead….but in the meantime, please go check it out:
http://forums.serotta.com/ and then click on Bike America for Adam http://www.bikeamericaforadam.com/

While on the inspirational subject, I just received my copy of Davis Phinney’s autobiographical book, The Happiness of Pursuit. If you are a cyclist, know a cyclist or have ever needed inspiration to do anything…you will want to read this book. What a man, what a family and what a team of support. http://www.davisphinney.com/buy-now/ Thank you Davis for sharing your story.

Hoping to see you out on the road,
Ben