24 hours into the 2009 Ride the Rockies it became clear why people annually unplug from work, round up their booties, baselayers and riding buddies and depart for Colorado to tackle Ride the Rockies. The routes and riding were stunning (and plenty rugged) - McLure Pass, the Black Canyon of the Gunnison, Monarch Pass, Indpendence Pass from Leadville. The event organization and rider support was superb, and the cycling was unforgettable. As one of the manufacturers offering demo bikes Serotta was at home on familiar terrain and proud to take part in such a unique Colorado cycling tradition.was at home on familiar terrain and proud to take part in such a unique Colorado cycling tradition.
The Colorado Rockies are our Alps, our Dolomites, our Pyrenees . . . winding valleys and high passes that still bear faint outlines of the names of champions: Phinney, Carpenter, Hampsten, Carmicheal, Grewal, Knickman, Kiefel, Moninger, Engelman, Roll—all stars of the Colorado cycling scene that dominated American cycling for two decades, and who rode Serotta’s to a record number of victories in the Coors Classic and Red Zinger stage races. In just a few decades, these athletes, and many others, have made Colorado an historic cycling destination, the state where Americans imagine themselves riding. With roads that reward a rider’s ability to climb and corner, Colorado also inspired the creation of Serotta’s Colorado Concept tubing, which remains the industry’s most progressive and competition-proven tubing innovation.
Serotta’s presence in Colorado continues long after Ride the Rockies concludes thanks to it’s incredible Colorado dealer network. Remember to visit these fine Serotta dealers for professional fit services, Serotta custom and “ready custom” models and additional Serotta demo rides and special events.
Special thanks to Chris Jacobsen and staff at The Sports Garage (SG Cycling!) Boulder for setting us up in every way. We’ll be back next year!
SPORTS GARAGE, Boulder www.sportsgarage.net
PRO PELOTON, Boulder www.propeloton.com
PROCYCLING, Colorado Springs www.procyclingwarehouse.com
WHEATRIDGE CYCLERY, Wheat Ridge www.ridewrc.com
THE CYCOLOGIST, Fort Collins www.thecycologist.com
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