Wednesday, February 11, 2009

Greetings from Serotta Composites

As members of the extended Serotta “family” we’d like to welcome you all to the Blog and look forward to hearing from you and perhaps even meeting some of you at our upcoming open house in Poway on 2/23/09.

After starting this division over 2 years ago this will be our first public event where visitors will get to tour the shop, meet the staff, and learn more about composites and how the team uses our 100+ years of combined experience to provide you with finest composite products available.

We first met Ben and the Saratoga gang 8 years ago while we were members of a leading composite fork company. I had just returned from an afternoon ride and got a call from my partner telling me to expect a visit from Ben and that I needed to convince him on the safety & durability of composite steerer tubes in forks.

And he’d be there in 15 minutes….!!!

What transpired over the next several hours was the beginning of a new business relationship as well as a friendship with Ben based on mutual respect, experience in our fields, and similar philosophies regarding people, products, and manufacturing.

Over the course of the next several years the relationships with Ben and the Saratoga staff continued to grow and we began to wonder “what if….” During this period it became apparent my time with the R company would be coming to an end and Ben and I started to plot a course of action. We closed our deal with a handshake in Ottrott France during Le Tour and about 6 months later Serotta Composites officially opened it’s doors.

Since then we’ve moved into a new 5500 square foot facility where we design, test, and manufacture all of Serotta’s composite products as well as providing contract services on a limited basis. (Our primary mission is serving our loyal Serotta customers!)

This facility is a composites “one stop shopping” emporium. We have numerous capabilities including product & tooling design, rapid prototyping for verification, CNC tooling shop, mechanical testing lab and of course composite manufacturing using multiple processes.

A facility of this sort has been my dream over the years and I feel like I’m a combination of Geppetto the toymaker and the conductor of a symphony orchestra. One of the philosophies Ben and I agreed to early on is that we’re only as good as our people and between the East & West Coast divisions we’ve got the best!

Thanks for your time & support and we’ll continue to do our best to provide you with the finest cycling experience available.

Mike, Ron, Lupe, Javier, Gil, and Celestino

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